For Amy Shaneyfelt, starting her own business was almost inevitable. As the daughter and granddaughter of entrepreneurs in a small town, her experience in business began as early as she can remember. “Growing up in a small Midwestern town, I was shaped by my lifelong involvement in my parents’ businesses,” Amy reflects.
Her family businesses were more than a source of income; they played integral roles in her community, shaping her views of entrepreneurship,, and specifically, marketing. “With multiple generations of my family preceding me as small business owners, I bring a different perspective honed through first-hand experience of watching my parents and grandparents build businesses that became central to my hometown,” Amy explains. “This perspective has been foundational in my career so it’s no surprise that I find myself drawn to working with start-ups,” Amy adds. Read Amy’s entrepreneur story here.
Read More